Hyundai is working on expanding its lineup. Currently, pickup trucks are some of the most popular vehicles in the United States, which is something the brand wants to tap into. Now, we have learned that Hyundai’s pickup truck, which will be called the Santa Cruz, will reach the U.S. Market in 2020 or early 2021.
Hyundai showed off its Santa Cruz Concept back in 2015 at the North American International Auto Show. It was set for production with an original release date of late 2018. However, after some personnel changes, the release date was pushed back to 2020.
The new truck will target what Hyundai calls “urban adventurers”: those who don’t need a full-size truck for daily work purposes but want something more capable, compact, and fashionable than a large SUV.
The new Hyundai truck is poised to capture a part of the ever-growing pickup market here in the United States. However, because of its smaller size, it will offer hopeful truck owners a more affordable way to get there. In addition, it could have unique features like the bed extender option that was part of the original concept. Hyundai has not released any specifics about the features or capabilities of the future production model, though, but we at Hyundai of Longview are eagerly awaiting the release of official details.
Are you excited about the idea of a pickup truck by Hyundai?